Harley-Davidson board of directors silent on future, fate of 'woke' CEO and chairman

The activity of Harley-Davidson is facing questions pursuing a bid of funny strategical decisions and nationalist relations moves that person attracted wide attention. 

The "woke" soul schedule of CEO Jochen Zeitz, and the shocking comparisons he made of himself to the Taliban, the world panic group, successful his quest for "sustainability" person damaged the motorcycle maker's marque integrity, galore opportunity — positive sparked outrage connected societal media and launched a rebellion among Harley-Davidson's loyal customers. 

Just 2 days ago, the institution released a connection renouncing DEI and different arguable institution initiatives it had put into spot successful caller years.

HARLEY-DAVIDSON CEO COMPARES HIMSELF TO ‘TALIBAN’ IN EFFORT TO REMAKE MOTORCYCLE BRAND

"It is captious to our business that we prosecute and clasp the champion talent and that each labor consciousness welcome," the institution noted. 

"That said, we person not operated a DEI usability since April 2024, and we do not person a DEI usability today. We do not person hiring quotas and we nary longer person supplier diverseness walk goals."

Jochen Zietz, president and CEO of Harley-Davidson, positive a biker pinch an American emblem connected his Harley. He has compared himself to the Taliban, the world panic group, successful his quest for "sustainability." (Reuters/Brendan McDermid; Reuters)

In precocious July, filmmaker and blimpish governmental commentator Robby Starbuck tweeted, "@harleydavidson has been 1 of the astir beloved brands successful America but precocious connected CEO Jochen Zeitz’s watch, they’ve gone wholly woke." 

This week, Starbuck celebrated the company's alteration of heart. 

"Recently connected CEO Jochen Zeitz’s watch, they’ve gone wholly woke." 

Given this and more, location are expanding concerns astir the guidance of the Milwaukee, Wisconsin, motorcycle maker, 1 of America's astir beloved brands. 

Zeitz is some Harley-Davidson's CEO and president of the board.

HARLEY-DAVIDSON SLAMS BRAKES ON ‘WOKE’ POLICIES AFTER SPARKING BIKER AND SOCIAL-MEDIA OUTRAGE

Fox News Digital this week attempted to scope Zeitz and Harley-Davidson, arsenic good arsenic each personnel of its committee of directors, to talk the committee members' type of caller events, arsenic good arsenic different issues.

Jochen Zeitz successful Nuremberg, Germany, successful 2008, years earlier he became CEO and president of the committee of Harley-Davidson.  (Alexander Hassenstein/Getty Images)

Here is the result. 

HARLEY-DAVIDSON ‘USED’ BIKERS BEFORE ‘WOKE’ CONTROVERSY, FORMER OUTLAW RIDER CLAIM 

Jochen Zeitz

Board bio: Chairman, president and main executive officer, Harley-Davidson, Inc.

Additional bio: Became CEO of Puma astatine property 30, laminitis of Team B pinch a ngo to specify business by societal agenda, and opened the Zeitz Museum of Contemporary Art successful South Africa successful 2017. 

"We are trying to return connected accepted capitalism and trying to redefine it," Zeitz told executives astatine a globalist business acme successful Switzerland successful 2020, the twelvemonth he became CEO of Harley-Davidson.

Reply to Fox News Digital: Did not respond to telephone aliases email requests from Fox News Digital.

Festival participants are shown connected their Harley-Davidson bikes astatine the large thrust successful July 2023, Saxony, Dresden.  (Matthias Rietschel/picture alliance/Getty Images)

Troy Alstead

Board bio: President and CEO, Ocean5 and Table 47, laminitis of Harbor 05, LLC, and erstwhile main operating officer, Starbucks Corporation

Reply to Fox News Digital: No response.

Jared Dourdeville

Board bio: H Partners Management, LLC

Reply to Fox News Digital: No response.

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James Duncan Farley Jr.

Board bio: President and main executive serviceman Ford Motor Company

Reply to Fox News Digital: No response. 

Allan Golston

Board bio: President, United States Program for the Bill & Melinda Gates Foundation

Reply to Fox News Digital: "I'm not capable to comment," Golston said, and hung up the phone. Also, retired of agency connection arrived via email. 

A Harley-Davidson logo is seen adjacent a shop successful Krakow, Poland, Jan. 2024. (Jakub Porzycki/NurPhoto via Getty Images)

Sara Levinson

Board bio: Co-founder and erstwhile head of Katapult Studio, erstwhile executive, Clubmom, Inc., NFL Properties, Inc. and MTV: Music Television.

Reply to Fox News Digital: No response.

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Norman Thomas Linebarger

Board bio: Former executive president of Cummins, Inc. and erstwhile president and main executive serviceman of Cummins, Inc.

Reply to Fox News Digital: No response. 

Jochen Zeitz, past main executive serviceman of Puma, is shown successful 2009 successful Berlin, Germany.  (Michele Tantussi/Bloomberg via Getty Images)

Rafeh Masood

Board bio: Chief maturation and integer serviceman of Royal Caribbean Group

Reply to Fox News Digital: Unnamed individual answered phone, said Masood was not available. 

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Maryrose Sylvester

Board bio: Former executive, ABB Group, General Electric Intelligent Platforms, and General Electric Lighting

Reply to Fox News Digital: no response.

Hannah Grossman of Fox News Digital contributed reporting.